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@lisxdumbr excuse me as I borrow your tag for a moment, cause we're onto something.
Rent-lowering gunshots aside, I think this highlights a pretty fundamental quality to tumblr memes, which is they're meant to be fun, not funny.
Most Goncharov content aren't funny. They don't make you laugh as an audience. In fact, there's some serious and awe inspiring quality fanarts, music, fanfics, and analysis on a non-existing flim. It's not about making the funniest joke, it's about having fun making the joke.
Tumblr memes aren't meant to entertain a passive audience. The entertainment value is in the participation. And this quality is present in a lot of long-form tumblr memes. Colour theory, urban gothic (short lived but glorious), hawkeye initiative (short lived but glorious), making shitpost arguments into shakespeare, @theshitpostcalligrapher (excuse the tag) and other shitpost calligraphy. A lot of these memes are about taking silly things seriously. And even passively reblogging these memes are about participation. "I can take this seriously too." Or, in Goncharov's case, "yeah I'll help collectively gaslight the internet".
Another big part about sharing it isn't about how funny the joke is, but how impress you are with the effort. As an audience you can feel the love artists/musicians/writers put into their Goncharov fanwork, and can't help but have respect.
This same logic goes for how coffeeshop fics are fun to write, but they aren't funny. The charm for the reader is that someone loved these characters as much as you did.
In contrast, when you look at viral tweets, they're often one-shots. They're very funny and witty but you don't tend to get the same degree of repetition and variations. Because twitter is built for consumption and snappier participation, and the increasingly algorithm-driven navigation makes content more competitive, which means quality lies in individual tweets, and not in the whole phenomenon.
tldr; Tumblr memes/jokes are about how fun they are to make/share. Twitter jokes are about how fun they are to consume.
THE ENTERTAINMENT VALUE IS IN THE PARTICIPATION!!!!!
If you're looking for a summer blockbuster, and you go to improv night, you're going to be disappointed and bored, and so will everyone else when they try to toss you a bit and you just sorta no-sell it because the bit isn't already fully developed and funny.
We wanted to see what you would do with it.
I like tumblr because most social medias you’re standing on a podium and desperately trying to get other people to like you, while tumblr we’re all just standing in a chaotic crowd laughing and sharing stuff we make and like with others
can i tell you guys something you have to promise not to make fun of me ok ? i eat doritos and cheetos and the like with a fork because i dont like having the nefarious orange dust on my fingers. i have been made fun of for this but i don't care because their fingers are orange and mine arent. attached is an image of how i do this because i know otherwise i know people will be asking "op how do u eat chips with a fork" in my notes for the rest of eternity




















